You may have thought it was a hoax, but it wasn’t.
Last May, a Facebook post to the Neuse Charter School closed group pages encouraged parents to follow a link, thank a teacher and earn $25 per message for their school.
The teacher appreciation campaign, a collaboration between Target and the Ellen Degeneres Show, donated six million dollars to schools nationwide. Neuse Charter School was the recipient of a $1,000 check thanks to forty families that acted on the post.
Lynn Clark, parent of a NCS middle-schooler, posted the initial information. “I thought it was too good to be true, so I researched it by visiting Target's corporate website and calling my local Target store,” Clark said. “Once they confirmed it was legitimate I posted it right away.”
Clark thought that the promotion might be over within hours and that she might have been too late in posting for the school to receive any money, but it actually took a few days before the campaign reached its maximum donation.
The entire process took less than two minutes to complete and schools could earn up to $25,000. One Raleigh school earned a check for $10,000.
“Supporting local communities through giving has always been a cornerstone of Target’s business,” said Laysha Ward, executive vice president and chief corporate social responsibility officer, Target. “Thanks a Billion campaign is one way guests can help Target achieve our goal of giving $1 billion for education by the end of 2015 and show gratitude to teachers who help shape and guide students nationwide.”
While corporate Target was behind this monetary campaign, local Target employees have donated their time to NCS by helping proctor end-of-grade tests.
Melissa Dunston, business office manager at Neuse Charter School, received the check in mid-July.
“Because the campaign was about teacher appreciation administration looked at ways to spend this money on our teachers,” Dunston said.
The money went to purchase NCS shirts for faculty and staff to wear on Fridays.
Many teachers proudly wore the shirts on the first day of school as well. Katherine Knapp, 2nd grade teacher, said, “It was a great ‘beginning of the year’ gift. I love that the shirts have our core values on the back of them.”
It is unknown if Target will do something similar for the 2015-2016 school year, but NCS families will be waiting and watching to show the school’s faculty and staff how much they are appreciated.